After emigrating to South Africa in 1994, he joined Independent Newspapers, working on the Weekend Argus and forming part of the launch team for Sunday Life magazine.
He later teamed up with the South African Broadcasting Corporation to launch another title, this time translating the weekly Top Billing TV programme into a print magazine.
[2] He launched Two Dogs,[3] a book imprint aimed at men, in partnership with Penguin Random House, an initiative the Mail & Guardian dubbed Dick Lit.
He later consulted to the Laureus World Sports Awards,[4] Old Mutual,[5] and Engen Petroleum on branding and media publications.
A series of travel, sport and fitness titles have been put together and published across the world, including the UK, Spain, Denmark, France, Spain Russia, Indonesia, China, Australia and Southern Africa.