[8] At the head of an international far-right media, literature, and music empire, Friberg is influenced in particular by the "metapolitical" strategy of the French Nouvelle Droite ("New Right"), defined by Guillaume Faye as the "social diffusion of ideas and cultural values for the sake of provoking profound, long-term, political transformation.
[12] In 1997, aged 19, he founded the agency Alternative Media and the newspaper Framtid (Future) in order to propagate his nationalist ideas in the Swedish society at large.
In 1998, he joined the editorial staff of Folktribunen, the main outlet of the Swedish Resistance Movement, today the largest militant Nazi organization in Scandinavia.
[12] In 2001, Friberg cofounded Nordic Press (Nordiska förlaget), a publishing and music distribution company that primarily sold albums performed by white power bands,[13] with the aim of providing nationalists a new "education" and "inspiration".
[16] Along with other leaders of the Nordic League, he co-established in July 2006 the Swedish-language blog portal Motpol and, the same year, the far-right online collaborative encyclopedia Metapedia, portrayed as an effort to advance the "cultural war".
He worked in finance and management, then served as the CEO of Wiking Mineral until 2016, a mining company that includes other executives associated with the far-right, most notably Patrik Brinkmann.
Arktos Media has translated to English and published various far-right authors such as Julius Evola, Alain de Benoist, Guillaume Faye, Alexandr Dugin, and Paul Gottfried.
[20] In early 2015, Friberg co-founded the online media outlet RightOn.net, and he published his first book, The Real Right Returns (Högern kommer tillbaka), where he contended that it was the right time for nationalists to enter the public sphere without fear of massive political repression.