Marking the directorial debut of Arthur Jones, the film stars artist Matt Furie, the creator of Pepe.

The film follows Furie as he struggles to reclaim control of Pepe from members of the alt-right who have co-opted the image for their own purposes.

Pepe the Frog, a character created by Matt Furie and first featured in a comic on MySpace called Boy's Club, is one of four twentysomething postcollegiate slacker friends who live together.

The website's consensus reads, "A cautionary tale on internet culture, Feels Good Man is a compelling look at an artist's journey to salvage his creation.

"[12] On Metacritic, the film has a weighted average score of 79 out of 100, based on 18 critics, indicating "generally favorable reviews".

[13] Nick Allen of RogerEbert.com wrote: "Jones' movie is a beacon of internet literacy about a whole new language—that memes are flexible, omnipotent, and pieces of a phenomenon more powerful than their creators".