London Business School Columbia University Daniel G. Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making.
In 2002, Goldstein became associate director of the Center for the Decision Sciences[2] at Columbia University before becoming an assistant professor of marketing at London Business School in 2005.
[4][5] Goldstein's doctoral thesis used computer simulation to study the accuracy and frugality of satisficing heuristics for making inferences.
[8] These fast and frugal heuristics have since had an impact in medicine, law and politics, and other areas outside psychology.
[17][18][19] Hal Hershfield and Goldstein ran virtual reality experiments in which people saw renderings of themselves as senior citizens and increased their intentions to save for retirement, as discussed in Goldstein's TED talk The Battle Between Your Present and Future Self.