Kaufman traveled across the country asking men from all walks of life what it means to be a man in today's world.
[2] As a director, Kaufman worked with such clients as Budweiser with the Goodby ad, McDonald's, Nestle, Walmart and Comcast.
In 2002 Kaufman received recognition at the Association of Independent Commercial Producers (AICP) for The Latter, "Cat's in the Cradle" which was said to be "The best work you may never see.
"[2] Kaufman also directed "Full Force Flavor" for snack company Tornados which features two brothers who get blown away by what looks like a wind tunnel after opening a microwave oven door.
In 2012, Kaufman directed Listen to Grandpa, Andy Ling – a television pilot starring Elliott Gould.