Philosophically influenced by the work of anthroposophist Rudolf Steiner,[8][9] through his direct experience and research Pinchbeck developed the hypothesis that shamanic and mystical views of reality have validity, and that the modern world had forfeited an understanding of intuitive aspects of being in its pursuit of rational materialism.
Examining the nature of prophecy during this period, Pinchbeck investigates the New Age hypothesis of Terence McKenna that humanity is experiencing an accelerated process of global consciousness transformation, leading to a new understanding of time and space.
The book details the psi or extra-sensory perception research of Dean Radin, the theories of Terence McKenna, the phenomena of crop circles, and a visit to calendar reform advocate José Argüelles.
While acknowledging that the validity of such an experience is unknown, Pinchbeck describes how a voice identifying itself as Quetzalcoatl began speaking to him during a 2004 trip to the Amazon.
(2017) explores the idea that the ecological crisis is a rite of passage or initiation for humanity collectively, forcing us to reach the next level of our consciousness as a species.
The book outlines the changes to our technical infrastructure - agriculture, energy, industry - and our social, political, and economic system that Pinchbeck believes necessary to avoid the worst consequences of global warming and species extinction.
[13] In a 1973 article about the Wacky Packs parodies of consumer packaging, seven-year-old Pinchbeck told a reporter for New York Magazine, "I think they're bringing out the truth about foods.