[4] He is a classically trained artist and studied different cultures while traveling the world.

[4] He was in Maui on an organic farm where he realized that turmeric was the island's largest cash crop.

[3][1] Sullivan hired a chef to help create a drinkable turmeric juice or beverage that he then marketed locally.

He soon thereafter hired additional chefs and a total of 20 employees to keep up with the demand for the drinks.

[2] Sullivan is a follower of kundalini yoga and has been interviewed and profiled alongside his products by business and industry media, including BevNET,[6] Crain's New York,[2] Entrepreneur,[1] Next Accelerator and more.