[8] Rossell currently lives and works in Mexico City[9] and shows throughout Latin America, Europe and the United States.
[10] The photographic series Daniela Rossell is best known for is Ricas y Famosas (Rich and Famous),[2][11] which spanned over the years 1994-2001 and was published as a book in 2009 (Oceano De Mexico, ASIN B01FELMQJM The first models for these photographs were the friends and family of the artist, who were Mexican elite, and then began to spread to other elite women who volunteered to model.
[citation needed] Each model chooses how to depict their identity surrounded by their lavish material items and selling sex appeal in their poses.
In these highly cluttered environments the female models blend in with the lavish objects and Rossell uses this composition to reemphasize the objectifying of women in photographs.
[2] The public praised Rossell for her cinematic eye and ability to create provocative photos showing that flashy lifestyles are visible in all cultures.
In writing about Rossell's portraits of the Mexican elite, Slate Magazine observed:The narrative of Mexico as our impoverished and drug cartel–ridden neighbor dominates most news coverage in America, but that’s only one part of a large and diverse country.