Lloyd first rose to prominence when she was stripped of her Miss Great Britain title after posing nude in the December 2006 edition of Playboy magazine.

[9] Lloyd incurred significant negative publicity about her involvement, with Jade Goody and Jo O'Meara, in a racial controversy with Indian housemate Shilpa Shetty.

Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre located at the Royal Liverpool University Hospital.

[8]Lloyd has also appeared several times on the covers of men's magazines Maxim, Loaded, Nuts and Zoo Weekly, as well as featuring in FHM and Ice.

[citation needed] Lloyd appeared in her own documentary, Dangerous Love: A Comic Relief Special (first broadcast on 3 March 2009), which examined the subject of violence against females in teen relationships.

In the programme, she described the abuse she received (including a broken cheekbone) during her turbulent relationship and visited organisations funded by Comic Relief.

[30] During her appearance on Celebrity Big Brother, Lloyd received significant negative publicity about her involvement, with Jade Goody and Jo O'Meara, in a racial controversy with Indian housemate Shilpa Shetty.

[33] The tensions in the house came to a peak on Day 15, when an explosive argument between Shetty and Goody erupted, seemingly over stock cubes, was witnessed by a giggling O'Meara and Lloyd.

[14] As a result of her appearance in Celebrity Big Brother, Lloyd lost six-figure modelling contracts with motorcycle insurance firm Bennetts[34] and urban fashion label Rocawear.