[7] With custom coachwork, the Daniels was a bespoke car, built to order, offering a proprietary narrow-angle V8 as standard equipment, for a price (in 1922) of US$7,450.
[8] By contrast, the 1913 Lozier Big Six limousines and landaulettes were US$6,500, tourers and roadsters US$5,000; the Lozier Light Six Metropolitan tourer and runabout started at US$3,250;[9] Americans ran from US$525 down to US$4250;[10] the Enger 40 was US$2000,[11] the FAL US$1750, the Oakland 40 US$1600,[12] and both the Cole 30 US$1500,[13] and Colt Runabout were US$1500.
The company outfitted a 30,000 square foot factory in Reading, Pennsylvania formerly occupied by the Mt.
[16] As Daniels did all of its own production, the company never had to refuse buyers due to high demand unlike competitors.
Seven different body styles were available with V8 engines, with designs ranging from the seven-passenger touring cars priced $4,750 to the Daniels limousine at $6,250.
In 1922, the Daniels Motor Company opened a new office in Brooklyn, New York,[21] intended to serve Brooklyn and Long Island residents and announced the plan to double output of all Daniels' plants within two months' time.
George Daniels cited providing service stations as the most important facet of his business structure, as it was a major driver of sales.
[23] That same year, Daniels released a statement explaining the company would be cutting prices for the first time.
[28] In 1924, as a last-ditch effort to save the business, the company announced its line of products would begin to be sold at higher prices in order to make a profit.
These expenditures have placed the company in the position of not having sufficient cash to conduct its business along the best and most economical lines.
With the object of conserving assets, protecting the creditors, serving the public, and to insure a continuation of the company as soon as the present financial situation is straightened out, the company is asking for a temporary receiver in equity.The corporation was sold by the order of the district court.
George Billman, a real estate dealer, bought the Reading plant property.