In 2008, Franco led the National Israeli Youth Team (until age 18) at the 2008 FIBA Europe Under-18 Championship, where Israel finished in tenth place.

In preparation for the 2006–07 season, Franco was appointed as head coach of Hapoel Afula Basketball Club which was admitted into the Israeli Super League that year.

Among those who played that season for Franco were Goni Izraeli, Avi Sukar, Yehu Orland, and Tunji Awojobi, Jermaine Hall, and Rich Meltzer.

The team ended the season in sixth place with a balance of 11 wins versus 16 losses and Goni Izraeli was chosen as talent discovery of the year.

Franco built the team back up using the foreigners Deron Washington, Luis Flores, Curtis Withers, and Brian Tolbert and the Israelis Lior Lifshitz, Yehu Orland, and Uri Kokia.

In February 2009, Holon won the first Israeli State Cup in the club's history after a razor-thin, one-point difference, win over Maccabi Haifa in the final game.

Franco coached Maccbi Haifa during the 2013–14 season following Brad Greenberg's departure for Hapoel Jerusalem and brought the team to the national final against current EuroLeague champion Maccabi Tel Aviv.

[2] In his second season with Hapoel, he led the team to the 2019 Israeli League Playoffs, where they eventually were eliminated by Maccabi Tel Aviv in the Quarterfinals.