He was previously the president of the Carolina Panthers and worked extensively in college sports administration.
Morrison was the athletic director at Wofford College from 1985 to 1997 and a senior vice president until 2001.
[4] Morrison resigned from his position on February 9, 2017, stating "there are other endeavors, particularly on the college level, that interest me as a final chapter in my career.
"[5][6] On January 29, 2019 Morrison was named executive director of the Charlotte Sports Foundation effective May 1, 2019.
CSF owns and operates the Duke's Mayo Classic, Duke's Mayo Bowl, Jumpman Invitational presented by Novant Health and serves as the local organizing committee for the Dr Pepper ACC Football Championship in Charlotte.