From 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus, a term which ended in 2012 after the parent company was taken over.

[10] At the 2009 Geneva Motor Show he was approached by Malaysian car maker Proton – owner of British manufacturer Lotus, which had been operating at a loss for 15 years.

[12][13] He became CEO of Group Lotus in October that year and launched a five-year plan intended to target emerging markets like China.

[19] Following an internal investigation, amid allegations that he was misusing company funds for extravagant expenses, Bahar was dismissed from his role as CEO in June 2012.

[23] In 2014 Dany Bahar founded ARES – a Modena-based automotive atelier specialising in bodykits, interior upgrades and performance and power improvements.