[11] After graduating high school she briefly pursued a career in acting, before studying journalism at Loyola University.
[12] Farb relocated to San Francisco, California and began working for Goldman Sachs where she was a vice president.
[16] She recruited software engineer, Karl Mendes, as a co-founder and raised a $1 million seed round of funding.
[13] Farb has been vocal about diversity and inclusion issues in the tech industry,[9] and was quoted in Emily Chang's 2018 book, Brotopia about her experience as a female entrepreneur in Silicon Valley.
[21] In 2018, Darby Smart was acquired by Grove Collaborative, and Nicole Farb joined the company's beauty venture.