The magazine's content includes short fiction, interviews, nonfiction articles, profiles of industry notables, and is fully illustrated.

Together Editor-in-chief Beach and designer Emrich created the basic look and feel of the magazine that continued through the first ten issues.

Among many novel ideas and new perspectives introduced by Brock (editorially, visually, and content-wise) was the concept of having each issue follow a topic to unify its thrust, a more graphically compelling look, and a renewed focus on media outside of the small press, namely film, television, and the art world.

Brock left the magazine and the website in mid-2012; his last full issue was #19, which focused on extreme horror, though some of his ideas for topics were utilized into 2013, and he was credited as Art Director for issue #20, as the magazine was transitioned to new staff following Brock's departure to become Editor-in-Chief of the biannual horror literary publication Nameless Digest, published by Cycatrix Press.

Regular contributors and columnists include: Joel B. Kirkpatrick, Dr. Michael R. Collins, Yvonne Navarro, Robert Morrish, and Amy Shane.