First broadcast by HBO during the months leading up to the 1988 U.S. presidential election, it purports to tell the behind-the-scenes story of the campaign of fictitious former Michigan U.S. Representative Jack Tanner, played by Michael Murphy, during his bid to secure the Democratic Party's nomination for president of the United States.

Using the slogan "For Real", Tanner emerges from a wide field of contenders to battle for the nomination against two high-profile and better-funded candidates: Jesse Jackson and eventual nominee Massachusetts Governor Michael Dukakis.

Others who appear on camera are Emile Berkoff (Jim Fyfe), a compulsive statistician with a crush on Alexandra; Deke Conners (Matt Malloy), an East Village filmmaker hired to produce Tanner campaign ads; and Andrea Spinelli (Ilana Levine), T.J.'s innocent and ditzy but well-meaning assistant.

In 2004, the Sundance Channel rebroadcast the series, adding new one- to two-minute preludes created by Trudeau and Altman to each episode "in which the actors reflect, in character, on the '88 campaign from the perspective of the present day".

[5] Trudeau described the concept behind the miniseries as wanting to "let the audience feel they're eavesdropping, to create a sense of authenticity by observing the process, to follow campaign culture in all its tribal rites—not to make a topical movie about 1988.

[10] By 2004, Slate was saying:[3] More than a decade before the ascendancy of reality television, the series slyly blended fiction and documentary, with real-life political and media figures—Bob Dole, Bruce Babbitt, and Linda Ellerbee among them—crossing paths with, and commenting upon, Tanner's grass-roots campaign.