This form of advertising is commonly found on online social media platforms that make target group identification possible.
[1] In July 2012, the social network Facebook added the ability to create unpublished posts.
[8][9] Melanie Dempsey and Andrew Mitchell, authors of the Journal of Consumer Research, conducted an experiment with pens to prove the psychological effects of producers advertisements.
This is seen due to companies tricking their consumers into "placing a greater importance on extrinsic values is associated with higher levels of prejudice, ... and weak (or absent) concern about human rights.
Large scale companies are able to pay for advertisements of their choosing, causing major waves in political elections.