Darom Adom

red south) is an annual Israeli festival, held usually from mid-January till the end of February, during the Anemone flower's blossoming season in the northern Negev region of Israel.

[1] The initial idea of the establishment of the festival dates back to 2007, when locals realized that travelers coming to the northern Negev for the Anemone blossoming are unaware of the many places they can go to in the area, and the wide selection of activities and excursions that the area has to offer.

The festival takes place from mid-January until the end of February, due to the fact that the blossoming of the Anemone culminates at this time of the year in the area.

The Anemone's blossoming season is during the Israeli winter, from December to March, and usually lives up to just one week.

The local tourism association "Shikma Besor" is responsible for the festival and its yearly activities.