The event is sponsored by Heineken and is hosted by the Northern Territory Rugby Union.

[1] The tournament draws club teams and national teams from many countries around the world, including New Zealand, Papua New Guinea, Fiji, Samoa, England, Singapore, Malaysia, Japan and Australia.

[2][3] The competition began in 1989, as the Territory Sevens, with the inaugural event being won by Fijian team, Duavata.

[1] The organisers in 2013 claimed it was the richest rugby sevens tournament in the Southern Hemisphere with a prize pool of $65,000.

There are quarter-finals, semi-finals and finals matches in each bracket to decide the winners of the Croc Cup, Buff Plate, Barra Bowl, and Gecko Shield trophies.