He has worked for major television networks specialising in sports production, and was responsible for producing the opening animations for the Olympic Games in Athens 2004, Vancouver 2010, London 2012, Sochi 2014 and Rio 2016.
Goodrich was responsible for all the design and visual identity for their global television shows including Formula One for ITV for ten years, NBA and Football Italia on Channel 4, Rugby Special on BBC Two.
Goodrich also won commissions for the 2014 Sochi Winter Olympics,[8][9] the 2016 Rio Summer Games, and for Qatar on their successful campaign to host the 2022 World Cup.
[16] For the opening ceremony of the 2012 Paralympic Games Goodrich was commissioned by Channel 4 television to direct the story of 7/11 survivor Martine Wright The Journey.
[18] Goodrich has directed various sport documentaries, including Diamonds and Tiaras for ITV, a behind-the-scenes look at David and Victoria Beckham World Cup party.