It addresses the author's ideas on how the information technology revolution would shape the world, and how the large amount of data available on the Internet would make it more difficult to sift through and separate fact from fiction.

Communication is instantaneous, knowledge is abundant, and as humans we try to keep up with this expansion of data that continues to accumulate from around the world.

"[5] In fact, according to statistics provided by Shenk, "In 1971 the average American was targeted by at least 560 daily advertising messages.

"[4] As per David Lewis, PhD in psychology, this attempt at consuming the majority of data, the result is what he calls "information fatigue syndrome.

"[6] This term refers to the data smog that we encounter daily that ultimately interferes with our sleep, concentration, and even affecting our immune systems.