Data technology (may be shortened to DataTech or DT) is the technology connected to areas such as martech or adtech.
[1] DataTech is an emerging industry that uses Artificial Intelligence, Big Data analysis and Machine Learning algorithms to improve business activities in various sectors, such as digital marketing,[2][3] or business analysis (e.g. predictive analytics[4]).
[6] Growing global amount of generated data (the number is forecast to reach 163 zettabytes in 2025[7]) determines spendings on technologies that help control data assets.
The big data market is expected to reach $156.72 billion by 2026.
Therefore, key areas for DataTech sector are: