Dataclysm: Who We Are (When We Think No One's Looking) is a book by OkCupid founder Christian Rudder that discusses how the vast trove of aggregated online data about individuals helps explain everything from political beliefs to speech patterns.

[1][2][3][4] Much of the book details his findings after mining his own dataset in OkCupid.

Dataclysm was nominated for the Goodreads Choice Award for Nonfiction.

This article about a book on technology is a stub.

You can help Wikipedia by expanding it.