[4] Datalogix clients included retail stores, grocers, travel agencies, PepsiCo, Ford, and the Dr. Pepper Snapple Group.

[5] After consumer spending behaviors are measured, the information is sold to advertising companies and publishers, such as Facebook, Google, Twitter, Snapchat, and Pinterest.

In turn, publishers use the data to determine the amount of profit advertisers earn and to try and convince them to purchase more ads that will feature on their websites.

The tracking data was then used by marketers to target users with ads specific to their interests, behavior patterns, or demographics.

[4] Datalogix tailors specific audiences by grouping consumers together according to their similar interests, behavior patterns, or demographics.