[10] The acquisition of BigMachines for CPQ in 2013,[11] and TOA Technologies for field service in 2014,[12] added more CX cloud-based capabilities.

TOA provides end-to-end service tracking for employees and contractors working out in the field, and BigMachines focuses on sales processes.

[16] In October 2019, the company acquired CrowdTwist, a customer loyalty platform, and merged it with Oracle's CX cloud.

[2] In November 2019, the company added customer data management (CDM) to its Service Cloud.

[17] In March 2021, Red Bull Racing chose Oracle as its official cloud infrastructure partner.

[29] Other marketing capabilities include: The Sales' user interface supports smart lists, infolets, and an advanced search.