Dataupia focuses on data warehousing for applications running on Oracle, Microsoft SQL Server databases.

Dataupia was founded in 2005 by Foster D. Hinshaw for analytics in "big data" applications such as for telecom and auto-reporting for the Internet of things.

In contrast to other custom-assembly data warehouse appliances, the Satori Server worked with existing database management systems, rather than requiring them to be replaced.

In theory, this would appeal to customers with a huge investment in databases and data warehouse and business intelligence applications.

[6] In January 2009 Hinshaw temporarily left due to health problems, and Tony Sirianni became chief executive through November.