Datu Puti is a condiment brand owned by NutriAsia, Inc. (formerly known as Southeast Asia Food, Inc.).

Datu Puti was first introduced as a vinegar product in 1975 by Hernan and Ismael Reyes.

[2] The mukhasim (translated in English as "sour face", is a portmanteau of the Filipino words mukha; lit.

The campaign was launched in the early 1980s which featured the comedian Conrado "Pugak" Piring, making a facial expression of having consumed something sour, dubbed as the "mukhasim" face.

[2] In August 2011, it was reported the Datu Puti is the Philippine market leader in vinegar.