The magazine was started in 1960 by Dave Campbell, a longtime writer and sports editor for the Waco Tribune-Herald, along with fellow Waco sportswriters Hollis Biddle, Jim Montgomery, and Al Ward, plus Campbell's wife, Reba.

On the cover of the inaugural edition was Texas Longhorns running back Jack Collins.

[4] Currently, Dave Campbell's Texas Football is a twice-yearly statewide magazine with more than 400,000 readers.

In 2015, Sports In Action created a yearly sister magazine, Dave Campbell's Texas Basketball, with an accompanying web site.

It added premium content covering recruiting and other topics, bundled with the annual subscription cost, in 2018.

In 2010, the magazine started its own television program, Texas Football Game Day, a half-hour show.

The Texas Football brand is run by President Adam Hochfelder, and editorial content — including the magazine, website, TV show and Texas Football Today — are run by managing editor Greg Tepper,[6] assistant managing editor Ishmael Johnson, executive producer Ashley Pickle, web/social manager William Wilkerson, college insider Mike Craven and associate editor Mallory Hartley.