Dave Gold (June 5, 1932 – April 22, 2013) was an American businessman who established the 99 Cents Only chain of discount stores.
Gold was born in Cleveland, Ohio, to Russian Jewish immigrants[1] who operated a general store.
At the time, the dollar store concept was considered a retail graveyard for expired or broken products.
[2] Gold made his store bright and well organized and cultivated relationships with vendors, sometimes plying them with bagels and cream cheese.
[2] Gold died in his home in the Mid-Wilshire area of Los Angeles from an apparent heart attack.