[3] Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, the RSPCA, Sainsbury's Supermarkets and Chivas Regal.

[4] Born in Hammersmith, West London, David Abbott won a scholarship to read History[5] at Merton College, Oxford[6] but left before graduating to nurse his father who was ill with cancer and who later died.

[7] Abbott began as a copywriter working in-house at Kodak after discovering a book at a market stall about advertising on Madison Avenue.

[12] The agency's clients included Volvo, Sainsbury's, IKEA, Chivas Regal, The Economist, Yellow Pages, and the RSPCA.

[18] In 2000 David Abbott wrote an open letter to Campaign Magazine[19] in response to the publication awarding FCUK their advertiser of the year accolade.