David Arquette in World Championship Wrestling

In order to promote the film, Arquette was brought into the company as an on-screen performer, with the aim of portraying him as the WCW World Heavyweight Champion.

Arquette was at the height of his success following the release of the film Scream 3, and WCW script-writer Vince Russo believed the crossover had the potential to bring in new viewers.

During the broadcast, Arquette climbed over the guardrail at ringside and participated in a brawl between Page and rival wrestler Jeff Jarrett, taking several bumps during the segment.

[3] After the broadcast, Arquette was encouraged by another former champion, Ric Flair, to wear the championship belt to the bar the other wrestlers visited after the show, and buy drinks for his colleagues for the night.

[2][7] On-air commentators referred to Arquette as a "paper tiger who hides behind his wife" during a championship defense against former mixed martial artist Tank Abbott.

[10] WCW went out of business ten months after the Slamboree event, and the Arquette storyline is often seen as a contributing factor in its decline, although the fortunes of the company had already been waning before his involvement.

[2] WCW commentator Bobby Heenan compared the storyline to comedy variety show Hee Haw, saying "they might as well have had Buck Owens picking at his guitar while wrestlers jumped out of the corn".

[14] Rotten Tomatoes lists it with an average score of 23% based on 70 reviews; their summary describes it as "humor at its lowest that isn't funny for kids and is insulting to adults".

[15] Additionally, Flair believed that even though the storyline achieved mainstream media attention, receiving coverage in USA Today, it was unsuccessful in convincing new viewers to follow WCW programming.

This led to a series of independent wrestling matches including a bloody "deathmatch" with Nick Gage which saw Arquette badly cut by a broken light tube.