[1] He was appointed to the role of CEO of the English Football League in December 2019, replacing Shaun Harvey,[2][3] and officially began on 17 June 2020.
[5] Whilst at Burnley, in December 2018 he was nominated for the Premier League CEO of the Year at the Football Business awards.
[6] On 12 October 2020 it was announced that Baldwin would step down from his role with the EFL in six months time.
[9] Baldwin is also part owner of the RIASA football academy in Leeds, alongside founder Mark Ellis.
[10][11] In October 2022 he became Managing Director of Huddersfield Town, having worked for the club as a Strategic Advisor since May 2022.