David Daniels is an American commercial director, filmmaker, and co-founder (along with Ray Di Carlo and Chel White) of the Portland, Oregon based animation studio Bent Image Lab.
[citation needed] Daniels' work includes computer (or CG), clay, foam, character, and mixed-media animation.
Early in his career, Daniels animated parts of Pee-wee's Playhouse,[2] and sections of Peter Gabriel's music video "Big Time.
"[3] David later directed the original twelve M&M's spots, helping define the CGI designs of Yellow, Blue, Red and Green personalities that are still being used decades later.
In 2008, David Daniels and Bent co-founder Ray Di Carlo co-directed "Hidden Formula",[9] a Coca-Cola television commercial created for the advertising agency Santo, in Buenos Aires, Argentina.