[4] Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.

[5][6] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.

[8] He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.

[9][10] Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney.

[7] His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion.