Higgins has promoted significant events including David Tua vs Shane Cameron, Joseph Parker vs. Andy Ruiz, NRL Auckland Nines, Brisbane Global Rugby Tens and the New Zealand Fight for Life series.
After graduating he enrolled into University of Auckland in Bachelor of Commerce degree majoring in marketing and international business.
[2] On 31 January 2009, Higgins and John McRae, announced they would promote an event featuring David Tua and Shane Cameron.
[6] David Tua won the bout and the event is considered a huge success with Higgins making a profit.
[8] There was a struggle behind the scenes as David Tua was stuck in a three fight exclusive deal with Maori TV.
[9] David Tua won the bout the relationship between Higgins and Maori TV wasn't good.
Minto made the excuse that he received a broken nose during training camp and wasn't emotional in the fight with his father on his death bed.
[21] Higgins continued promoting events with Parker fighting in USA against Keith Thompson in August,[22] Sherman Williams in New Zealand in October and Irineu Beato Costa Junior in December.
In 2015, Higgins signed a multi-year sponsorship deal with Burger King for Joseph Parker Road to Title quest.
Higgins went on to promote five boxing events with Parker defeating Jason Pettaway, Yakup Saglam,[23] Kali Meehan, Bowie Tupou,[24] and Daniel Martz.
[27] In 2016, Higgins promoted five events with Parker, one in Samoa against Jason Bergman which is considered the biggest boxing event in Samoa history, mandatory world title challenge spot against Carlos Takam, Solomon Haumono, Alexander Dimitrenko and a World title fight against Andy Ruiz.
At the event, Higgins was ushered out of the room by security after he shouting accusations to the promoter Mick Hennessey.
Throughout November 2017 to January 2018 Higgins confirmed that he was in negotiations with Eddie Hearn for an Anthony Joshua vs. Joseph Parker World title mega fight.
[35] The fight ended in controversy with Whyte won by Unanimous Decision, however, Parker was knocked down in the second round due to an accidental headbutt.