Hunt's major sponsor in British F3 was Acorn Computers and, as part of his sponsorship deal, he served as a consultant to video game designer Geoff Crammond during the development of Revs.
He advised the player on racing theory and car setup, and gave corner-by-corner guides on how to lap the game's circuits driving the Ralt RT3 featured.
At the end of 1994 he sold his multi-level marketing business, selling water filters, and purchased the bankrupt Lotus team to try to save it, but had no success.
[4] However, BMW Sauber later announced that they would withdraw from the sport at the conclusion of the 2009 season and the selection process was re-opened.
[citation needed] Hunt died in his sleep on the evening of Sunday, 11 October 2015, at the age of 55.