David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987)[1] was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.
[2][3] He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University.
[7][8][9] He was a professor at Georgia State University, Atlanta, and was considered a leading American authority on motivation.
[12] Later, he began his own work as a self-help coach and life strategist and founded his own consultancy firm focusing on leadership development called Creative Educational Services Inc.[3][13][14] Georgia State University awards a scholarship in his honor.
[13][3] The book was one of Simon & Schuster's all-time paperback best sellers[17] and has sold over 6 million copies,[18][19][20][21] It instructs people to set their goals high and think positively to achieve them.