[2] In 1999, two years after Jim Leff and Bob Okumura founded Chowhound, the online discussion forum in 1997, Lebovitz launched his eponymous baking and desserts website.
[2][8][9] Lesley Chesterman wrote in NUVO in 2022: "Having launched his website in 1999, before food blogs really even existed, you could argue that Lebovitz all but created the genre.
[11] The recipes in his books and on his blog are often reprinted (with permission) or adapted in food columns,[12][13][14][15][16] and he has been interviewed for articles in mainstream digital[12][13][17] and legacy media.
[18][14][15][16][19][20][21][22][23] Lebovitz, who was born in 1958[24] and grew up in Connecticut, started working in restaurant kitchens while a teenager, including in upstate New York, USA.
[8][26] Lebovitz worked at Chez Panisse for thirteen years before launching his website and writing his first cook book.