As a teenager he launched the Dick the Bruiser Fan Club, selling photographs of the wrestling star and other local professional wrestlers through mail order.

[9] The strong cult following led Netflix to produce GLOW (TV series) based on McLane's original creation.

On April 20, 2017, MGM Television Studios, headed by Mark Burnett formed a partnership with McLane and Buss to produce and distribute new content across a number of media platforms.

[20] In summer of 2019 AXS TV CEO Andrew Simon announced in a live broadcast Women of Wrestling scored the highest ratings and social media engagement of any program in the 17 year history of the cable network.

On October 6, 2021, on top of the Circa Resort & Casino in Las Vegas, ViacomCBS Global Distribution President Dan Cohen, alongside McLane and WOW Executive Producers Jeanie Buss and AJ Mendez announced ViacomCBS had entered into a multi-year distribution agreement for WOW.

For McLane this historic and exclusive media rights deal gives WOW the biggest distribution opportunities for the U.S. and abroad in the history of women's professional wrestling.

Marketing partnerships with high end sponsors Tiffany & Co. and Lexus helped propel the TCP to one of the most prestigious tournaments[23][24][25][26] within the "Sport of Kings.

[31] Following the completion of clinical trials, McLane oversaw the entry of three products into the U.S. market through direct-response TV, online, and print media.

The company's cornerstone product, an appetite suppressant, named Livea[32] is patent pending and was endorsed by NBC's The Biggest Loser 3rd season runner-up Kai Hibbard.