Bagdasarian would later use that technique in "The Chipmunk Song (Christmas Don't Be Late)", which would introduce both Alvin and the Chipmunks as a singing group and Bagdasarian's music producer "Dave".

He reprised the David Seville character, first in a series of novelty albums beginning with 1980's Chipmunk Punk.

[3] Bagdasarian Jr. subsequently assumed the role on the TV series Alvin and the Chipmunks, which ran in original episodes from 1983 to 1990.

Bagdasarian Jr. has voiced David Seville in all official animated and recorded incarnations of David Seville since taking over for his father in the 1970s, including TV series, animated specials, and direct-to-video productions.

He most recently voiced the character in the 2015 TV show version of the Alvin and the Chipmunks television series.