[1][2] Iacobucci studied at the University of Illinois at Urbana–Champaign, where she obtained her BSc in Liberal Arts and Sciences in 1982, and both her MA in 1985 and her PhD in 1987 in Quantitative Psychology.
[3] Iacobucci started her academic career at the Kellogg School of Management of the Northwestern University in 1987 as Assistant Professor of Marketing.
In 2004 she moved to the Wharton School of the University of Pennsylvania, where she was appointed Professor of Marketing, and was John J. Pomerantz Professor in Marketing from 2005 to 2007.
In 2007 she then moved to the Owen Graduate School of Management of the Vanderbilt University appointed as E. Bronson Ingram Professor of Marketing.
From 2008 to 2010 she was also Senior Associate Dean of the business school.