The company's newest division, Dazed Studio, creates brand campaigns across the luxury and lifestyle sectors.

Based in London, its founding editors are Jefferson Hack and fashion photographer Rankin.

[3] Beginning as a black-and-white folded poster[4] the magazine soon turned full colour and was promoted at London club nights.

The Norwegian photographer and later Hells Angel Marcel Leliënhof [5] was involved with the magazine in the first editions, as was the stylist Katie Grand.

[17] As of 2021, Ib Kamara was appointed to the position of editor-in-chief, and Lynette Nylander as executive editorial director.