The 1953 Firedome was introduced just prior to DeSoto's 25th Anniversary in 1953, and arrived as the new top series, displacing the Custom nameplate which was retired at the end of the 1952 model year.
The entire De Soto model lineup was restyled and Firedome prices started at US$2,740 ($31,203 in 2023 dollars [2]).
with a larger bore, a power boost to 185 horsepower,[6] and coming with a host of features and interior upgrades that were lacking in the Powermaster series.
[7]The series was again moved upmarket in the model offering when the 1957 DeSotos were introduced, with the new entry-level Dodge-based Firesweep.
In an attempt to attract buyers, Chrysler offered the 1959 DeSoto Firedome in 26 solid colors and 190 two-tone finishes.
Despite the wide variety of models available, consumers shunned DeSoto automobiles as rumor circulated that Chrysler would phase out the marque.