In December 2016, Shane Told spoke to Alternative Press about their single "Ghost" and the then-upcoming album Dead Reflection.

We spent a lot of time in the studio on one track, and it's kind of setting up the next album because we actually went with a new producer—Derek Hoffman out of Toronto—and we had 10 different people mix the song.

At the core, that's what Dead Reflection is about.On June 28, 2017, Silverstein released[12] a studio documentary to give fans more information about the album and the making of it.

On October 13, 2016, Silverstein debuted the stand-alone single "Ghost" on Sirius XM Faction,[13] and released a music video[14] for the song.

[15] On June 15, 2017, Silverstein premiered "Lost Positives" through Alternative Press' website, where Told and Paul Marc Rousseau discussed the song and album in a short interview.