It featured ten celebrities compiling a magazine with Janet Street-Porter as the editor-in-chief.

Throughout the reality series, ten celebrities had to compile and construct a celebrity based magazine called Deadline, which was then added as a supplement in weekly issues of Closer Magazine.

The magazine was required to consist of one real life story, a celebrity interview and a gossip page.

They had to photograph every celebrity they encountered and secure the picture for the all important front page.

Each week, chief editor Janet Street-Porter, picture editor Darryn Lyons and copy editor Joe Mott were then required to decide on three celebrities who had performed the poorest and consequently sack one of the three celebrity journalists, basing their decision on their overall performance and participation within the formation of the magazine edition.