The business operates a coffee shop in the Old Town Chinatown neighborhood and sells beans online.

[2] Drinks include the Steph Curry (white chocolate mocha), the Lebronald Palmer (mixture of coffee, sweet tea, and lemonade), and the Luther Vandross (lavender mocha).

Drinks can be topped with stenciled sneakers (Adidas, Jordans, Nikes, or Reebok).

[4] The business began as a cart and has operated a sneaker-themed[5] coffee shop in the Old Town Chinatown neighborhood since August 2015.

[11] In 2020, Williams was included in Portland Business Journal's top 40 under 40 list.