It is a satire of the hip hop music industry, centered on Roc-A-Fella Records, and stars Ebon Moss-Bachrach, Capone, and Damon Dash.

It also features cameo appearances by celebrities such as Jay-Z, Mariah Carey, Chloë Sevigny, Master P, Flavor Flav, and Carson Daly.

Damon Dash directed the film and Adam Moreno wrote its screenplay.

The film was made in dedication to singer Aaliyah who was dating Damon Dash before her death on August 25, 2001.

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