in We Love This Book, Caroline Downie writes, "Gliori's illustrations are a delight, full of detail and surprises",[5] with "so many things on each page to discover, share, count and laugh at.
is described as "a delightful story, inspired by traditional fairy tales as well as the familiar playground game, 'What's the Time Mr Wolf?
'"[6] The reviewer found the book to contain much "lively detail" and "beautiful illustrations"[6] and suggested that it would make a perfect and soothing bedtime story.
She writes that the book is "perfect for practising telling the time" and for the [British] educational Key Stage 1.
[7] At Parents in Touch, the reviewer writes that the book is humorous, "filled with much loved characters" and contains "catchy text" which is "a joy to read aloud".
Always and Forever, written by Alan Durant and illustrated by Debi Gliori, was shortlisted for the Kate Greenaway Medal in 2003.