Deceptive Records was a British independent record label formed in 1993[1][2] by Steve Lamacq, Tony Smith and Alan James, which concentrated on rock and alternative rock.
[3] The most famous group signed to the label were Elastica.
Steve Lamacq left the company after the release of Elastica's first album to avoid accusations of partiality on the Evening Session,[4] his BBC Radio 1 show.
[5] Owing to financial struggles, the label closed down on 4 February 2001.
[6]