Their music was featured in a psychedelic national Friskies commercial that aired initially during the Winter Olympics of 2010.

[1][2][3] The band formed in 2009, composed of Tim K on keyboards and Deanne "Dede" Reynolds on vocals.

[4] The duo's "Adventureland" music, composed for Purina's Friskies, was featured as AdWeek magazine's Ad of the day.

The member of DEDE, Tim K and Deanne Reynolds, joined forces with Waajeed to form group Tiny Hearts in 2011.

Dede's music combines live drums recorded in a classic breakbeat manner with vintage organs (Farfisa and Vox organs) and other keyboards, overlaid with heavily effected unison female vocals and pop melodies.